IWS Holdings

Our mission is to bring about profound economic enrichment to Sri Lanka to enhance the quality of life of any given individual.

About IWS


IWS Holdings is a strategically diverse conglomerate. Twenty independent companies serve the Automobile, Aviation, Communication and IT, Food processing & packaging, Industrial, Leisure, Warehousing & Logistics and Mass Media business sectors. We concentrate on expanding market leadership in each of our individual core business units and cultivating the capacity of each.

Our corporate business model is two dimensional; one is on uniting traditional business activities through technological innovation, while the other seeks greater diversification in emerging markets.

Our customer focused innovation, continuous improvement, and sustainable long term partnerships with key suppliers and principals, enable us to sustain a competitive edge in maintaining our market leadership position. As a technology driven group, our rare blend of excellent business intelligence synchronized with sound judgment helps us to offer the finest solutions .

By creating a work environment that empowers employees to be innovative, productive and highly committed, we significantly contribute to our nation’s economic growth and development.

The Making of IWS Holdings



IWS Holdings was founded in the 1980 by Mr I W Senanayake (more popularly known as Arthur) - to pioneer leading technologies and innovations to his homeland - Sri Lanka. His vision, determination and savvy business acumen saw a success story unfold in spite of civil unrest and volatile economic climates.

The success of the founding company, Germania, a trading company doing business with the Industrial sector, saw IWS Holdings propelled into the strategically diverse organisation it is today. The expansion is ongoing along with its commitment to be the best in emerging markets and technology.

The success behind IWS Holdings



An Entrepreneur par Excellence with inherent vision, innovative ideas and thirst for success together with acute business acumen , Arthur Senanayake is the driving force behind the innate success of IWS Holdings.

He has been in the forefront of Sri Lankan business circles for the past three decades. His commitment to continuous progress and zest for life has been reflected in the success of the many industries that he has pioneered and organizations that he has headed.

In addition to being the founder and Chairman of IWS Holdings and its Group of Companies, he has been instrumental in successfully launching and heading several other organizations of distinction. His ambitious drive has seen him achieve deserving recognition for his abilities in the highest echelons of the business community. His unique vision and entrepreneurship continues to drive his organization to success.

Personal Milestones


Justice of Peace all island.

Honorary Trade Representative to the Government of Singapore in Sri Lanka for eight consecutive years.

Founder Chairman of Trident Shipping Line Lanka Limited, joint venture with Neptune Orient Line Singapore, First ever Board of Investment approved Shipping Line agency in Sri Lanka now called American President Line Lanka Limited.

Pioneered the introduction of cellular communication in the region, while initiating Celltel (now known as Etisalat) the first cellular company in South Asia, of which he was the Founder Chairman.

Pioneered the first mobile trunk radio system called "Trunknet" with technology from Motorola.

Chairman of Siyapatha Finance Limited.

Founder Director & Chairman of Sampath Bank PLC, the first IT driven bank in the country and the 3rd leading bank in Sri Lanka (voted bank of the year 2009 – 2011 by the Financial Times of London, during his tenure as Chairman).

Chairman of Sampath Centre Limited.

Pioneered the first 24 hour terrestrial transmission to the country, ART TV broadcasts CNN and local business news 24x7. CNN affiliate since 1995.

The continuing Success of IWS Holdings



The success of IWS Holdings continues as Mr Senanayake's two daughters enter the business arena, bringing a fresh outlook and dynamism to the family business.

Annika Senanayake graduated in Management Studies from the University of Nottingham Business School. She heads Corporate Planning at the IWS Holdings Group and is the Chief Executive Officer of ART Television Broadcasting Company within the Group. Ms. Senanayake is CNN’s official business representative for Sri Lanka.

She is an Independent Non Executive Director at Sampath Bank PLC, holding this position from January 2012 and holds the following committee memberships. Chairperson of the Board Nomination Committee, Member of the Board Strategic Planning Committee, Member of the Board Treasury Committee, Member of the Board Human Resources & Remuneration Committee, Member of the Board Integrated Risk Management Committee, Member of the Board Marketing Committee.

She is a Director at RAD Productions (Private) Limited and is a Trustee of Youth Business Sri Lanka at the Ceylon Chamber of Commerce and Trustee of the Ray Wijewardene Charitable Trust in Sri Lanka.

Alexandria Senanayake is a graduate from Clark University, having double majored in Business Management & Theatre Arts at Clark University in Worcester, MA, USA. Shortly after, her career began at Porsche Cars North America, Inc in Atlanta, GA working with the Dealer & Retention Marketing team to support 225 dealers in the US & Canada.

In 2006, she moved to Singapore to get experience in the world of PR & Marketing working at Saatchi LAB and subsequently with UP Brandbuzz, handling client accounts ranging from Citroën, Suntec Exhibition & Convention Centre, 313 Somerset and Singapore Customs, among others.

Alexandria moved back to Sri Lanka in 2010 and joined the family business, getting involved with the IWS Group - Automotive sector. She spent the next 6 years, as Managing Director of Eurocars (Pvt) Ltd, heading the Porsche Sri Lanka importer and dealership operations. In 2013 Alexandria was invited by Porsche Asia Pacific to participate in a pilot project – “Porsche Dealer Academy” spearheaded by Porsche AG in conjunction with the University of St. Gallen in Switzerland. One year later, having completed 5 different modules in 5 different countries, she graduated in 2015, not only as the first and only woman represented in the program but also as the youngest candidate.

As part of her role at IWS Holdings, Alexandria also handled special projects under the IWS Automotive sector including the strategic planning for Volvo prior to its official re-introduction to Sri Lanka in 2016.

In early 2016, Alexandria took a break from her role at IWS Holdings in order to pursue her other personal interests in the health and fitness industry. She is now a qualified RYT 200 certified yoga instructor, CrossFit coach and co-founder of Sri Lanka’s biggest and most equipped CrossFit box in Sri Lanka – CrossFit Ceylon.