IWS Holdings

Our mission is to bring about profound economic enrichment to Sri Lanka to enhance the quality of life of any given individual.

About IWS


IWS Holdings is a strategically diverse conglomerate. Twenty independent companies serve the Automobile, Aviation, Communication and IT, Food processing & packaging, Industrial, Leisure, Warehousing & Logistics and Mass Media business sectors. We concentrate on expanding market leadership in each of our individual core business units and cultivating the capacity of each.

Our corporate business model is two dimensional; one is on uniting traditional business activities through technological innovation, while the other seeks greater diversification in emerging markets.

Our customer focused innovation, continuous improvement, and sustainable long term partnerships with key suppliers and principals, enable us to sustain a competitive edge in maintaining our market leadership position. As a technology driven group, our rare blend of excellent business intelligence synchronized with sound judgment helps us to offer the finest solutions .

By creating a work environment that empowers employees to be innovative, productive and highly committed, we significantly contribute to our nation’s economic growth and development.

The Making of IWS Holdings



IWS Holdings was founded in the 1980 by Mr I W Senanayake (more popularly known as Arthur) - to pioneer leading technologies and innovations to his homeland - Sri Lanka. His vision, determination and savvy business acumen saw a success story unfold in spite of civil unrest and volatile economic climates.

The success of the founding company, Germania, a trading company doing business with the Industrial sector, saw IWS Holdings propelled into the strategically diverse organisation it is today. The expansion is ongoing along with its commitment to be the best in emerging markets and technology.

The success behind IWS Holdings



An Entrepreneur par Excellence with inherent vision, innovative ideas and thirst for success together with acute business acumen , Arthur Senanayake is the driving force behind the innate success of IWS Holdings.

He has been in the forefront of Sri Lankan business circles for the past three decades. His commitment to continuous progress and zest for life has been reflected in the success of the many industries that he has pioneered and organizations that he has headed.

In addition to being the founder and Chairman of IWS Holdings and its Group of Companies, he has been instrumental in successfully launching and heading several other organizations of distinction. His ambitious drive has seen him achieve deserving recognition for his abilities in the highest echelons of the business community. His unique vision and entrepreneurship continues to drive his organization to success.

Personal Milestones


Justice of Peace all island.

Honorary Trade Representative to the Government of Singapore in Sri Lanka for eight consecutive years.

Founder Chairman of Trident Shipping Line Lanka Limited, joint venture with Neptune Orient Line Singapore, First ever Board of Investment approved Shipping Line agency in Sri Lanka now called American President Line Lanka Limited.

Pioneered the introduction of cellular communication in the region, while initiating Celltel (now known as Etisalat) the first cellular company in South Asia, of which he was the Founder Chairman.

Pioneered the first mobile trunk radio system called "Trunknet" with technology from Motorola.

Chairman of Siyapatha Finance Limited.

Founder Director & Chairman of Sampath Bank PLC, the first IT driven bank in the country and the 3rd leading bank in Sri Lanka (voted bank of the year 2009 – 2011 by the Financial Times of London, during his tenure as Chairman).

Chairman of Sampath Centre Limited.

Pioneered the first 24 hour terrestrial transmission to the country, ART TV broadcasts CNN and local business news 24x7. CNN affiliate since 1995.

The continuing Success of IWS Holdings



The success of IWS Holdings continues as Mr Senanayake's two daughters enter the business arena, bringing a fresh outlook and dynamism to the family business.

Ms Annika Senanayake a graduate in Management Studies from the University of Nottingham, heads Corporate Planning for IWS Holdings Group of Companies She is also CEO of ART Television Broadcasting Company (Private) Limited and CNN’s official business representative in Sri Lanka.

Ms Annika Senanayake was appointed to the Board as a Non-Executive Director on 1st January 2012 of Sampath Bank. She is also a Member of Board Sub-Committees: Member of Credit Committee, Member of Marketing Committee, Member of Nominations Committee, Member of Human Resources & Remuneration Committee of Sampath Bank. Her current appointments are, Director at IWS Holdings (Private) Limited. Member - Ceylon Chamber of Commerce, Young Leaders Steering Committee.

Ms Alexandria Senanayake is a graduate in Management & Theatre Arts (Double Major) at the Clark University in Worcester, MA , USA. Her career history began at Porsche Cars North America, Inc - Atlanta GA, USA as an Intern, Dealer & Retention Marketing. Thereafter she worked at Saatchi LAB Pte Ltd in Singapore as Senior Account Executive and subsequently joined UP Brandbuzz Pte Ltd, Singapore as Account manager.

She currently holds the position as a Director of IWS Holdings (Private) Limited and Managing Director of Eurocars (Private) Limited since 2010.